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Rya Holloway Phillips's Experience:
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SEO | Social Media | Online Publishing & Marketing at PCBdaily.com
November 2010 - March 2011- Developed SEO rich content for PCBDaily.com and CYber SYtes - Researched, wrote, published & maintained content across various WordPress Blogs/ Websites - Social Media Management for PCBdaily.com Facebook, Twitter, Wordpress & mobile media outlets
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SEO | Social Media | Online Publishing & Marketing at PCBdaily.com
November 2010 - March 2011- Developed SEO rich content for PCBDaily.com and CYber SYtes - Researched, wrote, published & maintained content across various WordPress Blogs/ Websites - Social Media Management for PCBdaily.com Facebook, Twitter, Wordpress & mobile media outlets
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SEO | Digital Marketing | Online Media at Citysearch.com
January 2009 - November 2009- Ranked 19th in Sales nationwide and achieved recognition as a Top Performer - Aggressively researched, developed and cultivated leads for Citysearch.com - Consistently achieved and exceeded individual monthly sales goals - Qualified prospective clients by phone and closed deals in-person - Utilized consultative sales approach to assess client's goals - Proposed customized solutions and obtain contracted commitment - Managed relationships with established clients - Constructed proposals and contracts to develop and maintain a book of business - Communicated ongoing contacts and sales activities utilizing Salesforce.com - Designed and executed Google Adwords campaigns - Enhanced web presence through partner networks including, but not limited to: Facebook, Myspace, Yahoo, AOL, MSN, Bing and IPhone
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SEO | Digital Marketing | Online Media at Citysearch.com
January 2009 - November 2009- Ranked 19th in Sales nationwide and achieved recognition as a Top Performer - Aggressively researched, developed and cultivated leads for Citysearch.com - Consistently achieved and exceeded individual monthly sales goals - Qualified prospective clients by phone and closed deals in-person - Utilized consultative sales approach to assess client's goals - Proposed customized solutions and obtain contracted commitment - Managed relationships with established clients - Constructed proposals and contracts to develop and maintain a book of business - Communicated ongoing contacts and sales activities utilizing Salesforce.com - Designed and executed Google Adwords campaigns - Enhanced web presence through partner networks including, but not limited to: Facebook, Myspace, Yahoo, AOL, MSN, Bing and IPhone
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Advertising, Public Relations | Online & Print at Creative Loafing | CLN.com
March 2008 - January 2009- Interacted with a wide variety of local business owners in order to generate Advertising interest - Identified prospective needs and recommend programs to meet those needs - Developed new clients through prospecting, cold calling and networking - Assisted in the creative process as it applied to ad design for clients - Campaign Development, Modification & payment collection - Coordinated workflow to adhere to all production and operational deadlines - Offered clients a diverse portfolio of print and digital products including but limited to Web Banners, Mobile Apps, Email Blasts, Ad Index links, SMS text messages, Online Coupons, Daily Deals, Event Marketing Sponsorships and Concert Venues.
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Advertising, Public Relations | Online & Print at Creative Loafing | CLN.com
March 2008 - January 2009- Interacted with a wide variety of local business owners in order to generate Advertising interest - Identified prospective needs and recommend programs to meet those needs - Developed new clients through prospecting, cold calling and networking - Assisted in the creative process as it applied to ad design for clients - Campaign Development, Modification & payment collection - Coordinated workflow to adhere to all production and operational deadlines - Offered clients a diverse portfolio of print and digital products including but limited to Web Banners, Mobile Apps, Email Blasts, Ad Index links, SMS text messages, Online Coupons, Daily Deals, Event Marketing Sponsorships and Concert Venues.
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Contributing Music Writer at GT News & Entertainment Weekly
October 2003 - January 2008- Contributed to the music editor of the newspaper in a timely manner - Stayed current on news, culture trends, musical venues and events - Attended concerts, obtained albums and wrote thorough reviews on local acts, national bands, album releases and upcoming tours
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Advertising | Print & Online Media at GT Weekly News & Entertainment Weekly | GTWeekly.com
September 2003 - January 2008- Developed effective advertising campaigns for Santa Cruz's leading Arts & Entertainment weekly publication, GTWeekly.com, events, and custom publications - Sold campaigns designed to meet Client's unique marketing goals and budget by utilizing online, e-newsletters, classifieds and retail print advertising - In-depth experience creating and using various selling tools (AdView, Media Audit, Circulation Stats, Spec Ad Process, Salesforce, Ad Inventory Reports, Web Analytics Reports, Media Kits, One-sheets, Client Letters, Proposals & Presentations.) - Managed field rides and daily sales activity in Ad Pro & Salesforce - Met with individual clients to solve problems, close sales and maintain positive, lasting relationships
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Contributing Music Writer at GT News & Entertainment Weekly
October 2003 - January 2008- Contributed to the music editor of the newspaper in a timely manner - Stayed current on news, culture trends, musical venues and events - Attended concerts, obtained albums and wrote thorough reviews on local acts, national bands, album releases and upcoming tours
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Advertising | Print & Online Media at GT Weekly News & Entertainment Weekly | GTWeekly.com
September 2003 - January 2008- Developed effective advertising campaigns for Santa Cruz's leading Arts & Entertainment weekly publication, GTWeekly.com, events, and custom publications - Sold campaigns designed to meet Client's unique marketing goals and budget by utilizing online, e-newsletters, classifieds and retail print advertising - In-depth experience creating and using various selling tools (AdView, Media Audit, Circulation Stats, Spec Ad Process, Salesforce, Ad Inventory Reports, Web Analytics Reports, Media Kits, One-sheets, Client Letters, Proposals & Presentations.) - Managed field rides and daily sales activity in Ad Pro & Salesforce - Met with individual clients to solve problems, close sales and maintain positive, lasting relationships
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Advertising | Content Generation | Print & Online Media at Santa Cruz Sentinel | SantaCruzSentinel.com
August 2002 - August 2003- Received, entered, formatted and collected payment for line ads and classified display ads - Handled heavy volumes of inbound calls efficiently in order to meet daily deadlines - Advised client on ad content and developed advertisements complying with California State Law for housing, sales, autos and general advertisements - Responsible for establishing and maintaining. client relationships while generating new opportunities
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Advertising | Content Generation | Print & Online Media at Santa Cruz Sentinel | SantaCruzSentinel.com
August 2002 - August 2003- Received, entered, formatted and collected payment for line ads and classified display ads - Handled heavy volumes of inbound calls efficiently in order to meet daily deadlines - Advised client on ad content and developed advertisements complying with California State Law for housing, sales, autos and general advertisements - Responsible for establishing and maintaining. client relationships while generating new opportunities
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Promotional Marketing | Public Relations & Social Media Strategy at BookIt.com
July 2012- Content Planning, Development, and Strategy - Brand Messaging - Content Management Systems - Platform Standards and Tactics - Configuration of Social Media platforms - Web Analytics / Page Insights - Social Media Optimization - Public Relations working with outside agencies and other vendors on special projects - Develop/Oversee social media campaigns including sponsored conversations, ads & organic reach - Developed and Maintained BookIt.com Pinterest - Developed and Maintained BookIt.com Instagram - Developed and Maintained BookIt.com Travel Blog (Current project) - Grew Company Facebook Fan Base by 11,000 in 8 Short Months - Coordinate & moderate promotional communications via company specific online platforms including Facebook, Twitter, Pinterest, YouTube and other social media channels. - Development & Execution of Social Programming Strategies - Tracked Competitor Development & Campaigns to maintain strong Presence in competitive market - Collaborate with Creative Team to Maximize Impact & Shareability of all Social Content Assets - Utilize Wide Variety of Social Tools for Best Exposure Possible on Appropriate Social Platforms - Assist in Communication of Social Best Practices - Organize, Execute & Maintain Public Relations efforts through outside Agency for various media opportunities including but not limited to Wheel of Fortune, Ellen DeGeneres Show, CBS, Lucky Magazine, Ricki Lake Show and The Doctors
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SEO | Social Media | Blogger | Online Publishing at PanamaCityBeach.com
November 2011- Online Publishing - Content Management - Search Engine Optimization - Social Media Development & Management
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Promotional Marketing | Public Relations & Social Media Strategy at BookIt.com
July 2012- Content Planning, Development, and Strategy - Brand Messaging - Content Management Systems - Platform Standards and Tactics - Configuration of Social Media platforms - Web Analytics / Page Insights - Social Media Optimization - Public Relations working with outside agencies and other vendors on special projects - Develop/Oversee social media campaigns including sponsored conversations, ads & organic reach - Developed and Maintained BookIt.com Pinterest - Developed and Maintained BookIt.com Instagram - Developed and Maintained BookIt.com Travel Blog (Current project) - Grew Company Facebook Fan Base by 11,000 in 8 Short Months - Coordinate & moderate promotional communications via company specific online platforms including Facebook, Twitter, Pinterest, YouTube and other social media channels. - Development & Execution of Social Programming Strategies - Tracked Competitor Development & Campaigns to maintain strong Presence in competitive market - Collaborate with Creative Team to Maximize Impact & Shareability of all Social Content Assets - Utilize Wide Variety of Social Tools for Best Exposure Possible on Appropriate Social Platforms - Assist in Communication of Social Best Practices - Organize, Execute & Maintain Public Relations efforts through outside Agency for various media opportunities including but not limited to Wheel of Fortune, Ellen DeGeneres Show, CBS, Lucky Magazine, Ricki Lake Show and The Doctors
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SEO | Social Media | Blogger | Online Publishing at PanamaCityBeach.com
November 2011- Online Publishing - Content Management - Search Engine Optimization - Social Media Development & Management